# Writing the message

> How the sourcing message works, the merge fields, the AI draft, and the per-channel preview.

One message is written per run and sent to everyone the run contacts, on every channel, each seeing their own name.

## The default message

The subject and message start filled in from the role, and follow it as you fill in the title, profession and locations:

- **Subject**: "Hiring Urgent Care Physician - Abilene, TX". The first location only, or "Remote" for a remote role.
- **Message**: "Hi Dr. {LASTNAME}," then "{COMPANY} is hiring an urgent care physician in Abilene, and your background stood out. Click “I’m interested” to let {COMPANY} know you’d like to learn more."

Edit either one and it stays as you wrote it. **Generate with AI** replaces both with a draft.

## Merge fields

Use `{FIRSTNAME}` and `{LASTNAME}` where the person's name goes, and `{COMPANY}` for your company's name. Each board fills the names its own way, and Tenure translates for you: Indeed uses its own candidate fields, PracticeLink broadcast email has no name fields so the greeting goes generic, and the database email fills the real name. `{COMPANY}` is written in before a run starts, on every channel.

## The greeting

Physicians and surgeons are addressed as **"Hi Dr. {LASTNAME},"**. Nurse practitioners, physician assistants, nurses, and everyone else are addressed as **"Hi {FIRSTNAME},"**. The AI draft follows this from the profession and title you gave; if you write the message yourself, use the same convention.

## Generate with AI

Click **Generate with AI** and Tenure writes a subject line and message from the role: the strongest concrete fact first (pay, schedule, "no call"), one or two lines on the role using only facts you gave, one closing ask the person can answer in a sentence, and a sign-off with your first name. The company always speaks as "we". Nothing is invented: if you did not give pay, the draft does not name a number. Click **Rewrite with AI** to try again after changing the details, or edit the text directly.

You need a role title before the draft can be written.

## Preview

**Preview** shows the exact subject and message as each channel will send it, with notes on the differences. Read it as the candidate would before you start.

## What converts

From Tenure's own sourcing: lead with the number, keep it under 90 words, and ask for one thing ("Are you open to a role in Austin?", "Reply with the states you hold licenses in" for a multi-state or locums role).